B2B prospecting glossary

Key terms for search, enrichment, scoring, and pipeline handoff—without the jargon maze.

Discovery & qualification

ICP (Ideal Customer Profile)

A description of the accounts or people most likely to buy—used to tune search filters, scoring, and outreach angles in Eryx projects.

Lead scoring

A ranked relevance measure combining profile signals, enrichment data, and project instructions so teams review high-fit prospects first.

Enrichment

Adding contact hints, company context, and profile fields to raw discovery results so leads are closer to outreach-ready.

Project run

A single execution of search (and optional enrichment) inside a project—with status, progress, and output you can compare over time.

Qualified lead

A prospect that passed your review bar—typically enriched, scored, and marked ready for export or outreach.

Pipeline snapshot

A point-in-time export or report showing who qualified, why they ranked, and what run produced the list.

Discover, enrich, score, and export B2B leads in one workspace—so outreach starts after qualification, not before.